Client Background

One ambitious client who is a plumbing contractor based in California aimed to expand its services into neighboring states. Within just six months, we turned their vision into a reality.

The Challenge

The main goal was to generate highly convertible B2B leads from various locations across different states.

The Process

We implemented a precise strategy designed to meet the client’s objectives:

Geographical Targeting: Utilized existing customer data to identify high-potential locations in different states.
TOF Campaign Launch: Initiated a Top of Funnel (TOF) campaign with four distinct ad sets, each targeting unique audiences in specific states.
Tailored Ad Copies: Developed eight customized ad copies, each addressing the specific pain points and interests of the target audiences in line with state characteristics.
Budget Optimization: Started with a daily ad spend of $40 and adjusted the budget allocation for each ad set based on performance insights.

The Results

Our targeted approach delivered outstanding results within the six-month period:

Low CPL: Achieved a Cost Per Lead (CPL) of $39.79 by the end of the contract.
Ad Set Performance: Two of the four ad sets consistently performed well throughout the testing and optimization phases.
Winning Creatives and Copies: Identified two high-performing creatives and two effective ad copies tailored for each successful ad set.
Scheduled Calls: Generated over 125 scheduled calls from targeted states within six months, demonstrating significant engagement.
Contract Expansion: Impressed with the results, the client decided to extend the contract and expand the target states to ten for the following six months.

This success story highlights the power of our targeted lead generation strategy in driving significant growth for plumbing businesses.

Client Introduction

One client who is a plumbing contractor sought to improve their lead generation efforts but struggled to achieve success with Facebook ads. We stepped in to address the challenges and deliver impactful solutions.

The Challenge

The main objective was to secure high-quality B2B leads while keeping the cost per lead under $100.

The Process

To support the client, we implemented a thorough strategy:

TOF Facebook Ad Campaign: Launched a Top of Funnel (TOF) campaign with three distinct ad sets.
Gradual Budget Scaling: Started with a daily ad spend of $30, gradually increasing to $40 per day to optimize performance.
Strategic Ad Content: Deployed a combination of four ad copies and eight creatives, each meticulously crafted to engage the plumbing brand’s target audience.
Ad Set Iterations: Replaced saturated ad sets with three new ones, testing each for effectiveness.

The Results

Our strategic approach delivered remarkable results:

Lead/Scheduled Call Acquisition: Generated 63 leads and scheduled calls, meeting the client’s need for enhanced engagement.
Cost Per Lead Achievement: Achieved a Cost Per Lead of $48.54, well below the $100 target.
Ad Set Optimization: Successfully identified three high-performing ad sets out of six, validating our iterative testing method.
Creative and Copy Success: Discovered three winning creatives and ad copies, ensuring ongoing engagement and conversions.

Our customized Facebook ad strategy not only met but exceeded the client’s goals, demonstrating how targeted and cost-effective lead generation can drive growth for plumbing businesses.

The Challenge

A new modular and prefab home building business faced typical startup hurdles: limited resources, high expectations, and a critical need for quality leads. Their specific goals were:

- Generating a substantial volume of high-quality B2B leads
- Achieving a consistently decreasing Cost Per Lead (CPL)
- Implementing automated campaigns to scale without increasing costs
- Meeting these objectives within a tight advertising budget

The Process

To overcome these challenges, we developed a strategic approach:
,b> Website Optimization: Began by creating a conversion-focused website to enhance lead generation potential.
Audience Research: Conducted thorough research to pinpoint the most effective cold audiences for targeted ads.
Audience Expansion: Enabled flexibility for Facebook (FB) optimization by broadening audience parameters to avoid constraints.
Campaign Setup: Launched a Top-of-Funnel (TOF) Campaign Budget Optimization (CBO) with three ad sets and multiple creatives within the Dynamic Creative Setup to identify the best-performing combinations.
CPL Management: Implemented multiple rules to keep the CPL within the client’s target range while continuously testing and optimizing other campaign elements.

The Results

After six months of strategic execution, the outcomes were impressive:

Lead Acquisition: Generated 73 high-quality leads within the period.
Conversion Rate Success: The client achieved 62 scheduled appointments with a remarkable conversion rate.
Cost Efficiency: Maintained a low CPL of $15.04 while achieving a high conversion rate.
Budget Adherence: Achieved these results with a modest ad spend of just $1,098.22.

This case study demonstrates how our tailored strategy transformed lead generation for a plumbing startup, proving that significant growth is possible even within a constrained budget.

The Problem

Another client who is an HVAC solutions provider specializing in heating, ventilation, and air conditioning for larger spaces struggled to attract clients. Although an associate suggested Facebook ads for lead generation, the company faced challenges in effectively running these campaigns. The provider aimed to target small to medium-sized businesses rather than residential spaces but was unsure how to reach its ideal clients. That’s where we stepped in.

How we Fix it

Drawing on our extensive experience with B2B lead generation through Facebook ads, we developed a tailored campaign. We crafted multiple ad sets specifically targeting medium-sized business owners who might be interested in HVAC services.

The Results

Our targeted approach quickly yielded impressive results. Within a week of launching the campaign, we saw a significant increase in lead generation, much to the client’s satisfaction. Daily lead numbers grew consistently, leading to highly successful follow-up sales calls by the client. Key outcomes included:

12 Leads in One Day: Achieved this milestone just one week into the campaign.
Cost Per Lead: Maintained a low CPL of $22.02.

This case highlights the effectiveness of a well-executed, targeted Facebook ad campaign in driving high-quality leads for specialized HVAC services.

The Problem

Another HVAC solutions provider struggled to attract clients despite an associate's recommendation to use Facebook ads for lead generation. Specializing in HVAC services for larger spaces, the company aimed to target small to medium-sized businesses rather than residential clients. However, they were uncertain about how to effectively reach their ideal audience.

How we Fix it

Leveraging our extensive experience in B2B lead generation through Facebook ads, we devised a targeted campaign. We created multiple ad sets designed specifically for medium-sized business owners who would be interested in HVAC services.

The Results

Our strategically curated campaign delivered impressive results. Within a week of launching, the client saw a substantial increase in lead generation, leading to highly successful follow-up sales calls. Key achievements included:

12 Leads in One Day: Reached this milestone just one week into the campaign.
Cost Per Lead: Achieved a cost per lead of just $22.02.

Our approach effectively turned around the client’s lead generation efforts, demonstrating the power of targeted Facebook ads for specialized HVAC services.

The Problem

A solar energy company came to us facing a pressing challenge in enhancing lead generation within a highly competitive market. Despite offering advanced and eco-friendly solar solutions, the company struggled to capture and convert interest into actionable leads. The need for an effective lead acquisition strategy prompted them to seek a robust solution to address the complexities of the solar energy sector.

How we Fix it

Our team developed a targeted Facebook ad campaign specifically designed for the solar energy market. By leveraging strategic audience segmentation and creating compelling ad creatives, we aimed to maximize both reach and engagement. The campaign was structured to deliver impactful results within a 7-day timeframe, aligning with the client's urgent need for immediate results.

The Results

In just 7 days, the campaign delivered exceptional results:
Total Spend Efficiency: Achieved a total spend of $341.12.
Lead Generation: Secured 58 high-quality leads.
Audience Reach: Engaged a broad audience of 2,007 individuals.
Competitive CPM: Attained a competitive Cost Per Thousand Impressions (CPM) of $99.07.

These results not only highlighted the effectiveness of our targeted Facebook ad strategy but also positioned the client for ongoing success in the competitive solar energy market.